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Something smells good!

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What's Baking

Winter 2024

Looking for a little slice of nostalgia? Let us help bring back all those memories of baking with mom and grandma. Our pies are made with a heavy helping of love to keep it all feeling like home.

We’ve got a BIG plans on the horizon for 2024 - including a storefront! Be sure to follow us on Facebook and Instagram to see what’s happening daily in the Hatched kitchen and beyond.

Hatched is currently CLOSED until further notice as we feverishly work to renovate our new kitchen and retail space in West Tosa. If you have questions, please do not hesitate to contact us.

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Find the Pie


Farmers Markets

Our Kitchen

Hand pies, Pie Fries, Baked Goods

Farmers Markets

Hand pies, Pie Fries, Baked Goods

Brookfield Farmers Market

May - October

Saturdays 7:30am - 12:00pm

16900 Gebhardt Rd, Brookfield, WI 53005



Tosa Farmers Market

June - October

Saturdays 8:00am - 12:0pm

7720 Harwood Ave, Wauwatosa, WI 53213


Special Orders

Our Kitchen

Special Orders


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Behind Every Pie

About Us

From the inception of Hatched in 2018, Allison has always focused on classic styles of baking. All her pies are made with a good helping of love and lard and rolled by hand. She pulls pie inspiration from her years spent on farms and in country life with her husband, Craig, and her life as a perpetual globe trotter. Together Allison and Craig have focused Hatched’s mission on utilizing local, seasonal flavors with unique modern flair.

With no permanent home yet, Allison and Craig hope to open a community focused gathering place for all pie lovers in the near future. Stay tuned!

Beyond the kitchen, you can find this pie loving pair spending time with their large pup, Paige, and curious kitty, Chewy, as well as cheering on all of Wisconsin’s sports teams. If you like a good story, be sure to grab a cup of coffee with these two to hear more about Allison’s time in Australia, Craig’s adventures in Southeast Asia and South America, and their 4.5 month long honeymoon that took them all over the southern half of the USA with their dog and no plan.

Curious why Allison named her bakery 'Hatched'? It all comes back to family. As a child, Allison's mother recalls her own mother coming home from the hair salon and remarking how she felt like a "fresh hatched owl" after a perm. Allison's mother took that phrase and adopted the meaning for anything new (i.e. an idea or a new baby) was then freshly hatched. And now, in the third generation, Allison has taken the word for herself. After many years of being a boomerang child and moving around the state, country, and world, she's finally taken root and doing things on her own terms. She now refers to her own kitchen renaissance as being "freshly hatched". From a freshly permed grandmother to a pie loving granddaughter, Hatched is more than just a silly name. It's about being new, using fresh ideas, and being true to who you are.

Catering & Events

Question & Answer

Love pie as much as we do? Let us help you treat your guests to a memorable dessert. From 9" pies to mini hand pies, we'll help create the perfect menu. Let's start here or email info@hatchedmke.com for more info.

Interested in selling our pie or other baked goods at your coffee shop or restaurant, let's chat.

Q: Where are you located?

A: Currently, we do not have a storefront. We are actively looking for a permanent home within the Milwaukee area. However, you can find a variety of our hand pies and other baked goods around the city and surrounding area.

Find our pie and some other goodies at Vennture Brew Co, Canary Coffee Bar, 1848 Coffee, Loup Soup, Nice Sandwich, and Ruby's Bagels. Click the Find the Pie section to learn more about our wholesale partners and where to find our pie during the year.

Q: How do I order a pie?

A:  Please give us a call at 414-465-9176 or email info@hatchedmke.com. Pre-orders must be placed by 2pm each day, TWO DAYS in advance of the desired pick-up date. For example, to pick-up a pie on Friday, you would need to place your order by 2pm on Wednesday.

Q: Can I place an order for something other than pie?

A: Of course! We offer sweet and savory scones as well as a variety of cookies and muffins. Please send all inquiries to info@hatchedmke.com.

Q: I'm getting married next year and I love pie. Do you cater weddings?

A: Congratulations on your engagement! We'd love to help create the perfect dessert menu for your big day. Please fill out our event inquiry form or email info@hatchedmke.com

Q: Do you actually use lard?

A: Due to inflation and rising labor costs as a result of the pandemic, we do not currently use lard in any of our products. All items use butter or other vegetarian fats.

Q: Can you make my pie gluten free? Vegan?

A: If you're looking for a special order or large event, we'd love to chat. Please email info@hatchedmke.com for more info.

Q: We have some allergy concerns in our house. Do you use nuts or eggs in your pies?

A: Though not all of our pies contain nuts, we do process products in our facility that contain nuts. All of our pies contain egg in one form or another. However, we are able to make a few pies without. Please contact info@hatchedmke.com for a full list of egg free possibilities or if there are other allergy concerns.

Q: Should my pie be refrigerated?

A: We feel our pies are at their best when enjoyed at room temperature. Unless otherwise indicated on the box or packaging, we recommend pies to be stored at room temperature and enjoyed within 2 days of purchase. To increase shelf life, you can refrigerate fruit pies up to 5 days, custard/chess/nut pies (Salted Brown Butter Honey, Southern Pecan, Black Bottom Oat) up to 1 week, and meringue/whipped cream pies (Sweet Potato Coconut, Pumpkin Praline) up to 4 days.

Q: I'm interested in selling Hatched products in my shop. How do I get started?

A: We'd love to supply your shop with some goodies! Please fill out our wholesale inquiry form or contact craig@hatchedmke.com for more info.

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